Thursday, October 21, 2010

7 Ways to get Quality Back links that will help your site become # 1 in Google

Hi Friends! I have found a new article on "Quality Backlinks".

There is a lot of confusion as to how a website gets to be #1 in Google. Although Google often changes their algorithm, one thing remains consistent; the inclusion of backlinks. You may ask, what is a backlink? That is a fair question; simply a backlink is a hyperlink from somewhere that points to your website. The more appropriate question should be; is there anything I need to know about backlinks? This answer is much more complex.

There are several things to take into consideration when building a backlink. This first thing is the anchor text. The anchor text is a piece of HTML code that is normally blue and underlined. These anchor text help Google to determine the keywords that should be used for your site. Depending on the type of website you are commenting on; you will need to use either "a href" or a "URL=". Both methods are well documented on the Internet. The second thing to consider when building a backlink is if the backlink will appear on a homepage or an internal page. Homepage backlinks are more valuable than internal pages. The third consideration is the authority of the website you are commenting on. This is called Page Rank (PR). The best way to view PR is to use Firefox in coordination with SEO Quake. Google uses a ranking of between n/a (the lowest) to 0 through 10 (the highest). Getting a backlink on a PR 9 site is more valuable than getting a backlink on a PR n/a site. It is also harder to get a backlink on a PR 9 site than a n/a site.

Earn the top spot in Google with these proven methods:
1. Comment on Blogs - Find a blog that is about something you are passionate about and become a member. And, while a member; do more than just read the articles. Comment on them, become an active member by thinking about the article and submitting appropriate comments. If there are questions that are unanswered that you can solve, comment. And, always leave at a minimum your URL.

2. Submit Articles - Write articles on subjects that you are familiar with. Search the Internet for article directories and have your work distributed. (ezine is a great site to use) Most article directories allow you to include hyperlinks. These hyperlinks should of course include backlinks you your site.

3. Incorporate Social Media - Social Media sites like Facebook and Twitter are scanned often by Google. So, consider including hyperlinks in your posts on occasion. One word of advice; don't just throw out spam. Your friends will not appreciate it.

4. Buy Backlinks - There are a tremendous amount of individuals out there that are willing to sell their service. Many are of great value. But, there are also many scammers. Be aware and do your research. I can tell you from experience that Terry Kyle and the 3 guys and a browser folks get backlinks are good sources.

5. Trade Backlinks - While trading backlinks has fallen out of favor by most. I believe it still to be a tool to use as long as there isn't a direct page for page linkage. The best way to implement this is to find a webmaster with more than one domain.

6. Build a domain farm - I like this technique. The key is to find domains that are of value. A couple of things determine value: Age and Backlinks. Expect to pay some good money if you find a site that has both. Backlinks forum, Warrior Forum and other sites will help you find domains for sale.

7. Join a Specialty Group - I am a developer. So, I belong to about a dozen coding websites. And, I am considered an expert on more than one. So, the webmaster really trusts my input. One of my requirements for helping junior developers is the inclusion of backlinks to my sites.

8. Build a Profile - Find some forums in which to become a member. Most forum sites allow you to build a signature. And, most signature fields allow backlink code.

9. Use a tool - There are many different back link tools available on Internet.

source: http://www.goarticles.com/cgi-bin/showa.cgi?C=3496824

Thursday, May 6, 2010

Link Popularity Explained

Link Popularity
1.)Why don't all my links show up when I use the link: command?
A. At this moment Google is only showing a sampling of the total links to you. As far as numbers, it is only important to remember it is a sampling and to just continue your link building strategy. To see a much more accurate figure please login to your google webmasters account and use the link tool there.

2.)How come I get a different amount of links when I use www.example.com
and example.com?
A. In the search engines eyes, these are two different domains and therefore have
different amounts of sites linking to them. So you should 301 redirect one version to the other.
If your site is hosted on a linux server you may do the following:
Open your .htaccess file(in the root directory of your site), if you don't see one create a .htaccess file and add the following:
Code:
Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^domain.com [nc]
rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc]
Of course you will need to change domain.com in both instances to your domain name.
Make sure if you are creating the .htaccess file you save it as .htaccess or it will not work.

3.) What's a Link Farm?
A. A set of web pages that have been built for the sole purpose of increasing
the number of incoming links to a web site. This is done in order to increase
link popularity and search engine rankings. Link farms usually require a reciprocal
link from sites seeking listings. Link farms are a known spam tactic and sites
that participate in them are likely to be penalized or banned from the major search
engines.
Please keep in mind that links from these sites do not harm you, what harms your site
is you linking OUT to these sites NOT them linking in. However these types of links
will not benefit you either so don't waste your time with them.


4.) What is "Anchor Text"?
A: Anchor text is the text that you use within a html link.
For example
The anchor text that you use, should reflect the keywords of which you are trying
to get a higher listing for. It should also accurately describe what information
will be found on the next page if you click on the link.
Your anchor text should be varied, you should not use the same
anchor text for all your links(that you control), if you use a variety of
anchor text your overall link strength will be stronger and you
will rank for many more phrases than if you focused on only one keyword.

5.) What is an "IBL"?
A: An "IBL" is an 'In Bound Link'. When a site links to yours, that
link is called an IBL. The same thing as a BL (Backlink).
Backlinks play a major role in ranking a site in the search engines
specifically Google and MSN. Google also puts a great deal of value
on the quality of the links, where it is placed, is the site related to yours?
A link on a content related page is going to be worth a whole lot
more than a link on a links page.

6.) What is Reciprocal linking or link exchange?
Link exchanging or reciprocal linking is where two sites
exchange links. Usually this occurs when a webmaster
sends an email to another webmaster requesting a link
on their site.
Because of how easy it is to get a link this way Google
has greatly dis-valued these types of links. They are still
worth something but not as much as they have been in
the past.
Some tips if you do exchange links...
-Only exchange links with related sites, don't reciprocate
with sites who are irrelevant even if they have a high PageRank.
-Don't reciprocate with sites who link to anything, only exchange
links with sites who are particular about who they link to.
-Don't reciprocate with sites which have categories for every
industry or hobby ever invented. Again keep it relevant.
-Don't reciprocate with sites whos link pages contain hundreds of links.
-Before reciprocating view the source of the page(CTRL + U for FF | View > Source for IE)
and check that NONE of the links on the page contain a nofollow tag.
A quick way to check is to use the find tool and search for "nofollow"
-Also goto http://www.domainnameofsite.com/robots.txt
That way you can see if they have excluded the links pages.
Also do a search in google for cache:domain.com/linkspage
to see if the page your link will be placed on is indexed.
Those are tips you definitely should follow if you do decide
to exchange links.

7.) What is Linkbait?
Linkbait is when you create a tool, write a articles or many articles
or otherwise do something that works as a link magnet.
Website owners start linking to your pages without even being
asked, many times the sites linking to you are authorities in
your industry so a good linkbait can have a an extremely
large positive effect on your rankings.
How do I create a linkbait?
-Talk about a hot subject - preferably before anyone else has
written extensively on it.
-Take a recent event in your niche and write a extensive article
detailing what it is about, what is good and bad about it etc.
-Be controversial - Perhaps one of the best ways to create
a link bait.
-Be contrary... take a point that most, almost all of the experts
in your niche agree on and disagree with it. Preferably provide
evidence that you are right. If you do it should create quite a buzz.
Some good tips can be found here:
http://www.seobook.com/archives/001936.shtml

8.) What is cross linking?
A: When multiple sites link to each other for the purpose of increasing link popularity.

9.) How long after I am listed in DMOZ should I start to gain the search engine benefit?
A: The days of DMOZ Search Engine Ranking are over. Submit and forget but don't expect any search engine value from the listing if you do get it? If you can get in that’s great but if not don't sweat it..


10.) Would I be penalized if a "Link Farm" or a "Bad Neighborhood" linked to my site?
A: No, you have no control over who links to you and this would be an easy way for a competitor to sink your site. What you SHOULD be careful of is if you are linking to them. This CAN hurt your site and should be avoided.

Don't be afraid to link out to sites that are related to yours
but never link to a site because they guarantee search engine value if you do.
Article Source http://www.therealtraffic.com/a3.htm

Wednesday, August 12, 2009

Google ToolBar PageRank vs Actual Page Rank

Today I have found this great article while surfing the web. It's about Page Rank & how Google calculates the page rank for a particular page.

As you know that Page Rank is one of the factors that Google considers in determining the importance or relevancy of a page

Most of us are unaware of the fact that Google toolbar Page Rank (PR) varies from Google actual (internal) Page Rank. Within Google's actual databases, each of your pages is stored and does have some form of numerical Page Rank calculated value. This is quite likely to differ from the toolbar page rank. It seems to be confusing as most of us refer to the toolbar for the relevancy of the page but in fact the actual Page Rank values are some decimal numbers such as 3.831 which might be shown as PR 4/10 or PR 3/10 on the toolbar scale. The Toolbar Page Rank value only indicates that a page is in a certain range of the overall scale. One PR=5 page could be just above the PR=5 division and another PR=5 page could be just below the PR=6 division, which is a huge Difference.

Page Rank is one of the factors that Google considers in determining the importance or relevancy of a page. Google calculates the page's importance from the votes (links votes) cast for it. It says that when one page links to other page, it is casting a vote for the other page. The more link votes that are cast for a page, the more important the page must be. Page rank just not only relies on the quantity of link pointing to a page instead it relies on the quality and relevancy of those links. Link Popularity and Link reputation are the two important terms which are generally associated with the link votes.

According to Sergey Brin and Lawrence (Larry) Page, Co-founders of Google, the PR of a web page is calculated using this formula:

PR = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))

Where:

PR is the Page Rank of page A,

PR (Ti) is the Page Rank of pages Ti which link to page A,
CIO, CTO & Developer Resources

C (Ti) is the number of outbound links on page Ti and

d is a damping factor which can be set between 0 and 1.

That's the equation that calculates a page's Page Rank. Most probably Google uses a variation of it but they aren't telling us what it is.

Google Page Rank as shown on the Google Toolbar is not updated very frequently. This is a reading of the actual PR and it's updated roughly every 3 months or so and so is based on the historical data - not current ranking data. In contrast Internal Page Rank (Actual Page Rank) is the Page Rank scores that Google uses as part of its ranking algorithm. Those scores are constantly being updated. This is due to the fact that page rank has been misused by many of the webmasters all over. As anyone can achieve high rankings by simply buying enough links from any website, or trading links with any unrelated website, Page rank has lost its value as a factor in ranking websites accurately.

The Google Toolbar is divided up into 10 equal linear ranges from 0 - 10. These linear divisions correspond to a logarithmic scale that Google uses. The actual scale is estimated to be between log base 5 and log base 10.This table's gives you an idea of how different toolbar PR is from actual PR.

In the long run, it's likely that after a few weeks, you'll have gained some internal Page Rank. You might see more traffic, as a result. But on, the Google Toolbar Page Rank may be the results are still the same. But it will be reflected only when Google will crawl for increasing the PR.

Ranking well in search for important keywords/phrases is far more important that the number shown in the Google toolbar for Page Rank. What matters is the relevance and quality of the incoming links

Google Page Rank is not always an indication of good traffic for your website. As the saying goes, "Good Sites get High PR, but not all High PR sites are good." Traffic is more affected by your content and other factors which leads to conversion.

Article Source: http://ajax.sys-con.com/node/1013401

Monday, July 13, 2009

On Page Optimization Techniques

Hello Readers, i have found another useful information on various on-page techniques you have ever used. Please go through the below information.
  1. Avoid the following things which can get you in trouble with search engines:

    - Don't use hidden text or hidden links.
    - Don't employ cloaking or lightning fast java redirects.
    - Don't load up your pages with irrelevant words.
    - Don't create multiple pages, sub-domains, or domains with substantially duplicate content.

  2. Did you know that every page of your website stands on its own?

    Every page should have a unique title, description, and keyword tag. The description tag should describe ONLY that page. The keyword tag should include keywords for just that page. Include 5-6 keywords, including the main keyword phrase and synonyms of that keyword phrase.

    Don't make the mistake of including every keyword that could possibly describe what your site is about in your keyword tag. Make your keyword meta tag specific for each page.

    The keyword tag holds very little importance anyway, but be sure to make it page specific. FOCUS!

  3. Do you have a site map on your website?

    In Google's Terms of Service, they suggest that you use a site map, so set one up immediately! There are many excellent programs that will create site maps for you. Put a link to your site map on every single page of your site, and link to your other pages using link text that describes those pages. This link building service includes Google Sitemap Generator Setup, absolutely FREE.

  4. Stay away from “little” keywords.

    When you’re looking for terms to optimize for, especially primary key phrases, it is generally a good idea to stay away from “little” keywords, such as the, and, or, for, etc.

  5. Does keyword in domain name make sense?

    People often seem to ask how important it is to include keywords that they want to rank for in their domain name. The answer is that it’s not essential, but it helps a lot.

  6. Make title from 3 to 9 words!

    Page title elements are normally 3-9 words (60-80 characters) maximum in length, no fluff, straight and to the point. This is what shows up in most search engine results as a link back to your page. Make sure your Page Title Element(title tag) is relevant to the content on the page.

  7. Describe your site in META!

    The META description tag usually consists of 25 to 30 words or less using no more than 160 to 180 characters total (including spaces). The META description also shows up in many search engine results as a summary of your site.

    Make sure your META Description Tag is relevant to the content on the page.

  8. Insert keywords in META tag.

    For those search engines that are META enabled, the META keywords tag used to be one of the most important areas after the page title and page description. It has been abused by both marketers and consumers alike that there is very little weight given to the META keywords tag.

    Don't fret over your META keywords tag. Utilize keywords and keyword phrases from your title element, META description tag, heading tag and first one or two paragraphs of visible content. Try to limit it to 15 to 20 words if possible.

  9. Don't forget about heading tag.

    At least one heading tag should appear at the top of your page and be well written using prime keywords and keyword phrases. You can use CSS to control the appearance of the heading tags

  10. Do you know what is Alt?

    Alt text is the line of text you see pop up when you place your cursor over an image. It also displays a text representation of the image when the user has images turned off in their browser (this is the intended behavior). It is highly recommended that you utilize this area as it is required under accessibility laws and, is indexed by the search engines.

  11. Alt in Internet Explorer is different than in other browsers.

    Internet Explorer (IE) will display alt text when you hover your cursor over an element that utilizes the alt attribute. This is incorrect behavior as the alt text is designed to be displayed when the user has their images turned off while browsing. Other browsers such as Opera and Mozilla will not display the alt text on hover.

  12. Traits of Alt.

    The alt attribute should not to be stuffed with keywords or phrases. The alt text should mirror the content of the image. If it is a graphic header, then your alt attribute should mirror the text in the graphic header.

    Alternative text values should not exceed 80 characters in length. If more than 70-80 characters are required one should use the longdesc attribute as an alternative to alt text.
    Make sure your Alt Attribute is relevant to the content for that image.

  13. Avoid graphic links.

    Many web sites utilize graphic representations of links. These are visually appealing, but the text in the image cannot be indexed by the spiders.

  14. Content is King.

    Content (visible copy) weighs heavily and is considered one of the primary areas of search engine optimization and marketing.

    Your content should be written in a way that grabs the users attention, while utilizing your targeted keywords and keyword phrases. There is a method to placement of the keywords and keyword phrases that will help your web site gain better placement in the search engines. Balance is essential and creating that balance takes knowledge and experience.

  15. Add content regularly

    You should make it your goal to add at least one new page of content daily if possible. If not, then once a week is acceptable. You want to keep your website content fresh and give your visitors something to come back for on their next visit. Stale website content may not perform as well as fresh website content.

    Utilize last modified dates on your pages so that visitors to your site know when the page was last modified and how fresh the content is.

  16. Name files with keywords

    Instead of naming your file pagename.asp, you would name it keyword-phrase.asp or page-name.asp. Always use hyphens (-) to separate the words in your file names, use all lower case for file naming, this includes images too.

  17. Name directories appropriately
    Be descriptive with naming directories. Don't get carried away, but make sure at least one keyword or keyword phrase appears in the directory name. Don't forget to use hyphens (-) to separate the words.

  18. Don't stuff keywords in title
    Don't stuff a bunch of keywords in your title separated by commas. It is one of the most unprofessional practices and it doesn't work real well for scan friendliness.

  19. Define which products have the highest profit margin?

    A product that is less searched but has a higher profit margin would be easier to obtain a search engine ranking and would yield higher revenues.

  20. Use only one <> tag per page, and use your keyword phrase in the tag.

    Use it toward the top of the page. Make sure it captures your visitors' attention as soon as they land on your site. Also, make sure your first paragraph or the first words you use are interesting and designed to hold your visitors' attention. If you don't grab their attention and HOLD IT in the very beginning, they'll hit the back button and go back to the search results . . . it's as simple as that.

  21. Another tip on freshening up some of your Title Tags.

    Think about this. Turn some of your titles into a question. Asking a question is a great attention getter.
    - Where on earth would you go if you had your pilot license?
    - What would you do if your career was terminated?
    - When should you submit your web pages?

    By asking a question, you create more response because it makes the reader think.

  22. Did you know that there is some relevancy advantage in larger sites at the point that you begin to have around 100 pages or more indexed?

    Something seems to happen around the 100 page mark. Remember to focus on building quality content of genuine value to your readers.

  23. How fast do your pages load?

    Did you know that if your page loads too slowly, you could be deterring some search engine robots from crawling your website? Try and ensure your page loads within under 30 seconds (or even faster.) If your graphics are too bulky, check out a service called http://www.optiview.com to accelerate your page loading speed.

  24. Prominence is best described as how close to the beginning of a specific area in which the keyword appears.

    A keyword or keyword phrase that appears closer to the top of the page or area may often be considered mildly more relevant.

  25. Next time you are working on an important sales letter, remember to spend at least 50% of your time working on that all important headline text.

    This includes both the Title Tag and your main <> Header on the page. Little changes to Heading text can make huge impacts with a little thought.

    Here is a variety of free validators you can use to check your CSS Style Sheets or HTML Validation or several other unique free tools from the W3.org. http://www.w3.org/QA/Tools/

  26. How compelling are your Meta descriptions?

    - Do you remember to use your important keyword phrase in the description?
    - Are you taking time to write unique descriptions for each of your pages?
    - How about a call to action? Do you remember to include good calls to action in your description?

    You may find the original post here

Tuesday, June 23, 2009

Keyword Density and It's Role in SEO

Hey readers, again I found a very informative topic in SEO which is nothing but Keyword.
Just read this post to get a better understanding of keyword density, frequency, prominence & proximity.

Keyword Density

Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page.

The preferred keyword density ratio varies from search engine to search engine. In general, I recommend using a keyword density ratio in the range of 2-8%.

You may like to use this real-time keyword analysis tool to help you optimize a web page's keyword density ratio.

Keyword Frequency

Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page.

The theory is that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the page for a search with those keywords.

In general, I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page.

But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again.

Keyword Prominence

Keyword prominence refers to how prominent (Important) keywords are within a web page.

The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.

Keyword Proximity

Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are the better.

For example:

How Keyword Density Affects Search Engine Rankings

How Keyword Density Affects Rankings in Search Engine

Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.

The reason is because the keywords are placed closer together. This is assuming that everything else is equal, of course.
You may find the full Article here
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