Wednesday, August 12, 2009

Google ToolBar PageRank vs Actual Page Rank

Today I have found this great article while surfing the web. It's about Page Rank & how Google calculates the page rank for a particular page.

As you know that Page Rank is one of the factors that Google considers in determining the importance or relevancy of a page

Most of us are unaware of the fact that Google toolbar Page Rank (PR) varies from Google actual (internal) Page Rank. Within Google's actual databases, each of your pages is stored and does have some form of numerical Page Rank calculated value. This is quite likely to differ from the toolbar page rank. It seems to be confusing as most of us refer to the toolbar for the relevancy of the page but in fact the actual Page Rank values are some decimal numbers such as 3.831 which might be shown as PR 4/10 or PR 3/10 on the toolbar scale. The Toolbar Page Rank value only indicates that a page is in a certain range of the overall scale. One PR=5 page could be just above the PR=5 division and another PR=5 page could be just below the PR=6 division, which is a huge Difference.

Page Rank is one of the factors that Google considers in determining the importance or relevancy of a page. Google calculates the page's importance from the votes (links votes) cast for it. It says that when one page links to other page, it is casting a vote for the other page. The more link votes that are cast for a page, the more important the page must be. Page rank just not only relies on the quantity of link pointing to a page instead it relies on the quality and relevancy of those links. Link Popularity and Link reputation are the two important terms which are generally associated with the link votes.

According to Sergey Brin and Lawrence (Larry) Page, Co-founders of Google, the PR of a web page is calculated using this formula:

PR = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))


PR is the Page Rank of page A,

PR (Ti) is the Page Rank of pages Ti which link to page A,
CIO, CTO & Developer Resources

C (Ti) is the number of outbound links on page Ti and

d is a damping factor which can be set between 0 and 1.

That's the equation that calculates a page's Page Rank. Most probably Google uses a variation of it but they aren't telling us what it is.

Google Page Rank as shown on the Google Toolbar is not updated very frequently. This is a reading of the actual PR and it's updated roughly every 3 months or so and so is based on the historical data - not current ranking data. In contrast Internal Page Rank (Actual Page Rank) is the Page Rank scores that Google uses as part of its ranking algorithm. Those scores are constantly being updated. This is due to the fact that page rank has been misused by many of the webmasters all over. As anyone can achieve high rankings by simply buying enough links from any website, or trading links with any unrelated website, Page rank has lost its value as a factor in ranking websites accurately.

The Google Toolbar is divided up into 10 equal linear ranges from 0 - 10. These linear divisions correspond to a logarithmic scale that Google uses. The actual scale is estimated to be between log base 5 and log base 10.This table's gives you an idea of how different toolbar PR is from actual PR.

In the long run, it's likely that after a few weeks, you'll have gained some internal Page Rank. You might see more traffic, as a result. But on, the Google Toolbar Page Rank may be the results are still the same. But it will be reflected only when Google will crawl for increasing the PR.

Ranking well in search for important keywords/phrases is far more important that the number shown in the Google toolbar for Page Rank. What matters is the relevance and quality of the incoming links

Google Page Rank is not always an indication of good traffic for your website. As the saying goes, "Good Sites get High PR, but not all High PR sites are good." Traffic is more affected by your content and other factors which leads to conversion.

Article Source:

Monday, July 13, 2009

On Page Optimization Techniques

Hello Readers, i have found another useful information on various on-page techniques you have ever used. Please go through the below information.
  1. Avoid the following things which can get you in trouble with search engines:

    - Don't use hidden text or hidden links.
    - Don't employ cloaking or lightning fast java redirects.
    - Don't load up your pages with irrelevant words.
    - Don't create multiple pages, sub-domains, or domains with substantially duplicate content.

  2. Did you know that every page of your website stands on its own?

    Every page should have a unique title, description, and keyword tag. The description tag should describe ONLY that page. The keyword tag should include keywords for just that page. Include 5-6 keywords, including the main keyword phrase and synonyms of that keyword phrase.

    Don't make the mistake of including every keyword that could possibly describe what your site is about in your keyword tag. Make your keyword meta tag specific for each page.

    The keyword tag holds very little importance anyway, but be sure to make it page specific. FOCUS!

  3. Do you have a site map on your website?

    In Google's Terms of Service, they suggest that you use a site map, so set one up immediately! There are many excellent programs that will create site maps for you. Put a link to your site map on every single page of your site, and link to your other pages using link text that describes those pages. This link building service includes Google Sitemap Generator Setup, absolutely FREE.

  4. Stay away from “little” keywords.

    When you’re looking for terms to optimize for, especially primary key phrases, it is generally a good idea to stay away from “little” keywords, such as the, and, or, for, etc.

  5. Does keyword in domain name make sense?

    People often seem to ask how important it is to include keywords that they want to rank for in their domain name. The answer is that it’s not essential, but it helps a lot.

  6. Make title from 3 to 9 words!

    Page title elements are normally 3-9 words (60-80 characters) maximum in length, no fluff, straight and to the point. This is what shows up in most search engine results as a link back to your page. Make sure your Page Title Element(title tag) is relevant to the content on the page.

  7. Describe your site in META!

    The META description tag usually consists of 25 to 30 words or less using no more than 160 to 180 characters total (including spaces). The META description also shows up in many search engine results as a summary of your site.

    Make sure your META Description Tag is relevant to the content on the page.

  8. Insert keywords in META tag.

    For those search engines that are META enabled, the META keywords tag used to be one of the most important areas after the page title and page description. It has been abused by both marketers and consumers alike that there is very little weight given to the META keywords tag.

    Don't fret over your META keywords tag. Utilize keywords and keyword phrases from your title element, META description tag, heading tag and first one or two paragraphs of visible content. Try to limit it to 15 to 20 words if possible.

  9. Don't forget about heading tag.

    At least one heading tag should appear at the top of your page and be well written using prime keywords and keyword phrases. You can use CSS to control the appearance of the heading tags

  10. Do you know what is Alt?

    Alt text is the line of text you see pop up when you place your cursor over an image. It also displays a text representation of the image when the user has images turned off in their browser (this is the intended behavior). It is highly recommended that you utilize this area as it is required under accessibility laws and, is indexed by the search engines.

  11. Alt in Internet Explorer is different than in other browsers.

    Internet Explorer (IE) will display alt text when you hover your cursor over an element that utilizes the alt attribute. This is incorrect behavior as the alt text is designed to be displayed when the user has their images turned off while browsing. Other browsers such as Opera and Mozilla will not display the alt text on hover.

  12. Traits of Alt.

    The alt attribute should not to be stuffed with keywords or phrases. The alt text should mirror the content of the image. If it is a graphic header, then your alt attribute should mirror the text in the graphic header.

    Alternative text values should not exceed 80 characters in length. If more than 70-80 characters are required one should use the longdesc attribute as an alternative to alt text.
    Make sure your Alt Attribute is relevant to the content for that image.

  13. Avoid graphic links.

    Many web sites utilize graphic representations of links. These are visually appealing, but the text in the image cannot be indexed by the spiders.

  14. Content is King.

    Content (visible copy) weighs heavily and is considered one of the primary areas of search engine optimization and marketing.

    Your content should be written in a way that grabs the users attention, while utilizing your targeted keywords and keyword phrases. There is a method to placement of the keywords and keyword phrases that will help your web site gain better placement in the search engines. Balance is essential and creating that balance takes knowledge and experience.

  15. Add content regularly

    You should make it your goal to add at least one new page of content daily if possible. If not, then once a week is acceptable. You want to keep your website content fresh and give your visitors something to come back for on their next visit. Stale website content may not perform as well as fresh website content.

    Utilize last modified dates on your pages so that visitors to your site know when the page was last modified and how fresh the content is.

  16. Name files with keywords

    Instead of naming your file pagename.asp, you would name it keyword-phrase.asp or page-name.asp. Always use hyphens (-) to separate the words in your file names, use all lower case for file naming, this includes images too.

  17. Name directories appropriately
    Be descriptive with naming directories. Don't get carried away, but make sure at least one keyword or keyword phrase appears in the directory name. Don't forget to use hyphens (-) to separate the words.

  18. Don't stuff keywords in title
    Don't stuff a bunch of keywords in your title separated by commas. It is one of the most unprofessional practices and it doesn't work real well for scan friendliness.

  19. Define which products have the highest profit margin?

    A product that is less searched but has a higher profit margin would be easier to obtain a search engine ranking and would yield higher revenues.

  20. Use only one <> tag per page, and use your keyword phrase in the tag.

    Use it toward the top of the page. Make sure it captures your visitors' attention as soon as they land on your site. Also, make sure your first paragraph or the first words you use are interesting and designed to hold your visitors' attention. If you don't grab their attention and HOLD IT in the very beginning, they'll hit the back button and go back to the search results . . . it's as simple as that.

  21. Another tip on freshening up some of your Title Tags.

    Think about this. Turn some of your titles into a question. Asking a question is a great attention getter.
    - Where on earth would you go if you had your pilot license?
    - What would you do if your career was terminated?
    - When should you submit your web pages?

    By asking a question, you create more response because it makes the reader think.

  22. Did you know that there is some relevancy advantage in larger sites at the point that you begin to have around 100 pages or more indexed?

    Something seems to happen around the 100 page mark. Remember to focus on building quality content of genuine value to your readers.

  23. How fast do your pages load?

    Did you know that if your page loads too slowly, you could be deterring some search engine robots from crawling your website? Try and ensure your page loads within under 30 seconds (or even faster.) If your graphics are too bulky, check out a service called to accelerate your page loading speed.

  24. Prominence is best described as how close to the beginning of a specific area in which the keyword appears.

    A keyword or keyword phrase that appears closer to the top of the page or area may often be considered mildly more relevant.

  25. Next time you are working on an important sales letter, remember to spend at least 50% of your time working on that all important headline text.

    This includes both the Title Tag and your main <> Header on the page. Little changes to Heading text can make huge impacts with a little thought.

    Here is a variety of free validators you can use to check your CSS Style Sheets or HTML Validation or several other unique free tools from the

  26. How compelling are your Meta descriptions?

    - Do you remember to use your important keyword phrase in the description?
    - Are you taking time to write unique descriptions for each of your pages?
    - How about a call to action? Do you remember to include good calls to action in your description?

    You may find the original post here

Tuesday, June 23, 2009

Keyword Density and It's Role in SEO

Hey readers, again I found a very informative topic in SEO which is nothing but Keyword.
Just read this post to get a better understanding of keyword density, frequency, prominence & proximity.

Keyword Density

Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page.

The preferred keyword density ratio varies from search engine to search engine. In general, I recommend using a keyword density ratio in the range of 2-8%.

You may like to use this real-time keyword analysis tool to help you optimize a web page's keyword density ratio.

Keyword Frequency

Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page.

The theory is that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the page for a search with those keywords.

In general, I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page.

But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again.

Keyword Prominence

Keyword prominence refers to how prominent (Important) keywords are within a web page.

The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.

Keyword Proximity

Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are the better.

For example:

How Keyword Density Affects Search Engine Rankings

How Keyword Density Affects Rankings in Search Engine

Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.

The reason is because the keywords are placed closer together. This is assuming that everything else is equal, of course.
You may find the full Article here

Friday, June 12, 2009

Search Engine Optimization Guide

Hey Readers, I hope you get a better understading of Search Engine Optimization(SEO)

Industry. I have found some good Search Engine Optimization Tips. Please go through the below points to understand the process of SEO in a better way.

1. An Introduction to Search Engine Optimization

2. Site Design Considerations

2.1 Do not use frames

2.2 Do not use dynamic URL's

2.3 Do not have an entirely FLASH homepage

2.4 Do not use image maps as the only method of navigation

2.5 Do not use javascript as the only method of navigation

3. Carefully choose your keywords

4. Optimisation of your Title Tag

5. Optimisation of your page content

6. Optimisation of your META tags

7. Optimisation of your images using "alt"

8. Optimisation of your Text Hyperlinks

9. Optimisation of Heading Tags

10. How long should I wait before re-submitting to a particular search engine?

11. Creating Doorway Pages

12. Things to Avoid ~ Optimisation for Search Engines


1. An introduction to Search Engine Optimisation

Unfortunately simply submitting your web site to search engines will not drive traffic to your site. Although submission is an integral part of any effective search engine optimising strategy, you must achieve good search positions for anyone to find your listing. Hopefully our useful hints and tips will help you optimise your site and achieve that top ten position.

As any search engine optimisation company will tell you, getting you site listed in the first ten results for a specific keyword is as much art as a science. Anyone can get to number 1 on a unique word or trade name, but on a generic key phrase, it's much more tricky. Search engine optimising can be difficult and confusing, but once you are aware of the key optimisation techniques, time and persistence can yield a hugely gratifying reward if you get it right.

As Search Engine Optimiser's (SEO's), we ensure that the relevant words and phrases appear in the best positions on the pages. There are many other considerations, complicated by the engines modifying their preferences on a monthly basis. We pay for access to a the Wordtracker keyword database, which holds 301 million entries over the last 60 days. Using this information, we make sure that we are optimising the page in such a way that people will find it.


2. Site design considerations

2.1 Do not use frames

One of the biggest potential pitfalls for Webmasters is search engines that do not index the text within frames. A frame is an HTML page that "frames" other HTML pages. If your site uses frames you homepage is actually a frameset with no real content. Several major engines (including Excite, WebCrawler and HotBot) do not support frames, others do not index framed sites very well. If you site uses frames we recommend redesigning your site without them if you want to get good listings in the search engines.

If you must use frames, include text in the NOFRAMES tag. Another solution is to create pages (without frames) to act as doorways or alternate entrances to your site for the purpose of giving these engines something they can see and index.

2.2 Do not use dynamic URL's

Most search engine cannot list dynamic URL's which are commonly listed on database driven sites using scripting languages such as VBScript within Active Server Pages (ASP). An example of a dynamic URL is shown below.

2.3 Do not have an entirely FLASH homepage

Search engines cannot index pages made entirely with FLASH. When you submit a page to a search engine a spider will follow the links on the page and listing the rest of the site. The best way to remedy this is to create a site map that uses normal html links to every page on your site. Also add a standard HTML link on each page of you site that links to the site map.

2.4 Do not use image maps as the only method of navigation

Search engines cannot index the code that makes up image maps. You can use image maps in your site but you should also include standard html links. As with a Flash site, create a site map that uses normal html links to every page on your site. Also add a standard HTML link on each page of you site that links to the site map.

2.5 Do not use javascript as the only method of navigation

Search engines can't follow links that are within Javascript, so your site will not get spidered unless you also have some form standard HTML hyperlinks that they can follow. You should add some form standard HTML hyperlinks to all of your pages on each of your pages so that your site will be spidered properly. An easy way to do this is to create a site map page uses standard HTML links to link to every page on your site. Then add a standard HTML link on each page of your site that links to the site map.


3. Carefully choose your keywords

Target the wrong keywords and all your efforts will be in vain. Choose the right keywords and you’ll see your traffic dramatically increase. Therefore, think long and hard about what keywords people are most likely to use when search for your site. Make lists of single keywords and then combine them into phrases.

For more information on choosing and the optimisation keywords for particular search engines have a look at our keywords section.


4 . Optimisation of your Title Tag

The title tag of your page is an extremely important factor to consider during the optimisation of a web page for search engines. This is because many engines and directories place a high level of importance on keywords that are found in your title tag. The title tag is also what the search engines usually use for the title of your listing in the search results.

What it looks like:

Here's the title tag of this page:

<TITLE>Hints and Tips - optimisation of your title tag for search engines</TITLE>

Where it belongs:

The correct placement for the title tag is between the <HEAD> and </HEAD> tags within the HTML the makes up your page.

Tag limits:

Generally, we recommend that your title tag, including spaces, be between 50-80 characters long. The optimum level differs from search engine to search engine, therefore we recommend using a tool such as WebPosition Gold 2 tool to analyse your page.

Tips for optimising your Meta Tags:

• We recommend including 1-2 of your most important keyword phrases in the title tag, be careful not to just list keywords. If you just list keywords you risk being viewed as a spamming the engines which can ultimately lead to you being blacklisted by the search engines. Your title tag should include your keyword phrases while remaining as close to a readable sentence as possible to avoid any problems.

• Make your title enticing! Don't forget that even if you get that #1 listing in the search engines your listing still needs to say something that makes the surfer want to clickthrough and visit your site.

• Since the length of your title tag could be a little long for some engines we suggest placing the keywords at the beginning of the tag when possible so that you do not risk having them cut off.

• Each page of your site should have a unique title tag with it's own keywords that related to the page that it appears on.


5. Optimisation of your page content

Your page content is another very important factor in achieving better search engine listings. Your page content is the information that a visitor would read from the page. Search engines look through Did you know that just like a visitor to your site would read the copy on your page to figure out what you have to offer, the search engines do too? And what do you think the search engines are looking for when they 'read' your page copy? Keyword phrases, of course!

Page content tips:

• We recommend that each page you submit has at contains least 200 words.

• This text should include your most important keyword phrases, but should remain logical & readable.

• Include the phrases that you have used in your other tags (i.e. metas, alt, headings, title, etc.) during the optimisation process.

• Add additional content rich pages to your site. For example, how-to articles, hint and tips, or tutorials. These types of content pages not only help you in the search engines, but many other sites will link to them too.


6. Optimisation of your META tags

The head element contains general information (meta-information) about a document. HTML also includes a meta element that goes inside the head element. The purpose of the meta element is to provide meta-information about the document.

Most often the meta element is used to provide information that is relevant to browsers or search engines like describing the content of your document. Some search engines will use the name and content attributes of the meta tag to index your pages.

This meta element defines a description of your page:

<meta name="description" content="Free Web tutorials on HTML, CSS, XML, and XHTML">

This meta element defines keywords for your page:

<meta name="keywords" content="HTML, DHTML, CSS, XML, XHTML, JavaScript, VBScript">

The intention of the name and content attributes is to describe the content of a page. However, since too many webmasters have used meta tags for spamming, like repeating keywords to give pages a higher ranking, many major search engines have stopped using them entirely.

Where they belong: The correct placement for both meta tags is between the <HEAD> and </HEAD> tags within the HTML the makes up your page. Their order does not really matter, but most people usually place the description first then the keywords meta. Tag limits:

• We recommend that your Keywords Meta not exceed 1024 characters including spaces.

• We recommend that your Description Meta tag not exceed 250 characters including spaces.

Meta description tips:

• Make sure you accurately describe the content of your page while trying to entice visitors to click on your listing.

• Include 3-4 of your most important keyword phrases. Especially those used in your title tag and page copy.

• Try to have your most important keywords appear at the beginning of your description. This often brings better results, and will help avoid having any search engine cut off your keywords if they limit the length of your description.

Meta keywords tips:

• Aside from what we mention in the other tips below you should only use those keyword phrases that you also used in the copy of your page, title tag, meta description, and other tags. Any keywords phrases that you use that do not appear in your other tags or page copy are likely to not have enough prominence to help your listings for that phrase.

• Don't forget plurals.

• Don't forget common misspelling of a popular keyword that could be used to find your site.

• Watch out for repeats! You want to include your most important phrases, but when doing so it can be difficult not to repeat one word many times. There in no limit, but we recommend that no one word be repeated in the keyword meta more than 5 times.

• If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword meta.


7. Optimisation of your images using "alt"

The alt attribute is used to define an "alternate text" for an image. The value of the alt attribute is an author-defined text:

<img src="optimised.gif" alt="Search Engine Optimisation">

The "alt" attribute tells the reader what he or she is missing on a page if the browser can't load images. The browser will then display the alternate text instead of the image. It is a good practice to include the "alt" attribute for each image on a page, to improve the display and usefulness of your document for people who have text-only browsers.

Although not all search engines use the Alt tab it can help your listings on some of them. We recommend on using 2-3 words for each image and using it where ever possible.


8. Optimisation of Text Hyperlinks

A text based hyperlink is a standard HTML example optimising search (this is an example link that does not go anywhere).

Search engines use complex algorithms to see if what you are linking to is something closely related to the content of your page. Some of the engines look for keywords in hyperlinks and in the surrounding text of the hyperlinks. We recommend including your most important keyword phrases in the link itself and possibly the surrounding text.


9. Optimisation of Heading Tags

Headings are defined with the <h1> to <h6> tags. <h1> defines the largest heading. <h6> defines the smallest heading.

<h1>This is a heading</h1>

<h2>This is a heading</h2>

<h3>This is a heading</h3>

<h4>This is a heading</h4>

<h5>This is a heading</h5>

<h6>This is a heading</h6>

HTML automatically adds an extra blank line before and after a heading.

Although they are used less frequently due to new technologies, HTML heading tags can help improve your listings in the search engines also. You should include you most important keyword phrases in the heading tags on your page. Some search engines use them in the analysis of your page content.


10. How long should I wait before re-submitting to a particular search engine?


30 days


4-6 weeks


15-30 days


15-30 days


4-6 weeks

Northern Light

30 days


30 days

HotBot 30 days


30 days


11. Creating Doorway Pages

With the exception of Yahoo! you can submit more than one URL to a search engine. A doorway page is simply a page that has been created for the sole purpose of ranking higher in search engines for a particular keyword or set of keywords. These pages act as “doorways” to the real content of your site, without having to redesign or remove the content of your site.

You can create doorway pages to take advantage of a search engine’s criteria for a specific keyword or keyword phase. Doorway pages help you solve the most troubling Web marketing dilemma: The techniques that will get you a high ranking in one search engine can get you penalized or even removed from the index of another search engine. It is impossible to design a single page that will rank well for all of your chosen keywords in all engines.

Since there are so many sites indexed by Web search engines, the content of your page must be very focused to rank well in today’s overflowing search engines.

If you are creating doorway pages we strongly recommend that you at least try the trail version of Webposition Gold 2. Without it or a similar tool, creating doorway pages can be an extremely difficult task.

Typically, when targeting five keywords, across eight search engines, you end up with 40 pages pointing to your home page or other section on your site. Don’t worry, this is not unusual. If you are cautious and

heed the warnings below, you won’t have any problems.

Some techniques work better than others, depending on the engine. Sometimes, a shorter, more concise page will rank higher on AltaVista than a longer one. You could create alternate shorter pages and name them accordingly. For example,

Experiment with different pages and page names to describe these experiments, but be careful and don't go overboard!


12. Things to Avoid attempting Optimisation techniques for Search Engines

You should not try to trick a search engine in any way because you risk being blacklisted by them.

• Excluding the meta keyword tag, do not list you keyword one after another anywhere on the page

• An old trick is to try and keyword stuff the page by using the same colour text as the page's background. Search engines can detect this and view it as spam.

• Do not submit the same page to any search engine more than once in any twenty-four hours.

• Do not submit identical pages. You should instead give them different filename and change the title and, if possible, the keywords for the page.

• Do not use any keywords in your keywords meta tag that do not directly relate to the content of your page.

• Don't use any keywords in your keywords meta tag that do not directly relate to the content of your page.

Monday, June 8, 2009

Search Engine Optimization FAQ's

I found some useful information while surfing the internet. Please go through the questions might be of interest to the newbies in the SEO/ SEM Indusrty.

FAQ) What are SERPs?
SERPs is an acronym for Search Engine Results Pages. Basically they are the search results you receive when doing a search at a search engine.

FAQ) What is anchor text? Why is it important?
Anchor text is the visible hyperlinked text on the page. For example, let's examine this code:
Webmaster Forums
The anchor text for this link is "Webmaster Forums". This is important in search engine rankings because the search engines use anchor text to help determine the relevance of a page being linked to for those keywords. By having this link pointing to their forum's web page, SitePoint Forums will perform better in searches for the phrase "webmaster forums" (and other similar phrases as well).

FAQ) How do I get a lot of backlinks to point to my site?
A good place to start is to submit to directories. Start with the free ones and then decide whether pay ones are worth it for you. Here's a great place where you can find a free directory listing that sorts them by PR, Alexa rank (worthless), and more: and also check out as it lists thousands of places you might find worth submitting to.

FAQ) How do I get a lot of backlinks to point to my site?I was thinking of doing to my site but I'm afraid the search engines might think it is spam. Should I do it?
No. Why? If you're not sure if it will get you in trouble with the search engines or not then it's probably something you shouldn't be doing. Another good reason not to do it is accessibility. Many webmasters employ hacks and tricks in an effort to increase their search engine ranking. Often times these tricks are at the expense of the usability of their website. Not only to those who have disabilities but to anyone who's trying to navigate their site.

FAQ) How many keywords should I put into my <title>, <a>, and <h1>..<h6> tags?

You should only put the few keywords that are most relevant to your pages. The more you put in each tag, the more you dilute the value each keyword is given.

<h1>Advanced PHP Programming</h1>

is better then

<h1>Advanced PHP Programming Is Really Cool And Stuff Dude</h1>

Meta Tags

The large majority of search engines do not use Meta Tags as part of their ranking algorithm. Some will claim Google uses Meta tags in its algorithm. This is entirely untrue. Google, however, will use a meta description tag if it is unable to discern a description for a webpage on its own (if the page has no text and no description in the open directory [dmoz] it is likely Google will use the meta description tag in its SERPs). Please note that it is only using this description in its SERPs, not its algorithm.

FAQ) Should you use Meta Tags in your site? Yes. They do have some affect in some search engines and even though that effect is almost zero it is still more then zero so is worth the time.

FAQ) How much time should I spend on my Meta Tags? Ten minutes. Write a nice concise description of your page and throw in a sampling of keywords (which you should have handy if you've optimized your pages properly). You should spend no more time then this on them. Use your time to promote your site and get quality inbound links.

FAQ) How many keywords should I use? As many as you want. If you start to think you may have too many, you probably do. This means you need to divide your page into subpages with each one taking its own topic.

FAQ) What happens if I use includes for my pages? Will the search engines see them?The search engines don't care about what server side technology you use. All they see is the (x)HTML your server side code generates. To see what they see simply load your page in your favorite web browser and then view the source. What you see is exactly what they see.

FAQ) Should I submit my website to the Search Engines by hand or use software?Do it by hand. It will not take long to do and will ensure that you are successful in submitting each form with the correct information. There is a constant debate about how search engines feel about automated submission software. Since there is a reasonable chance these are frowned upon by the search engines, and since you can do anything they can do on your own, you might as well avoid them.

But, if you're going to use software, these title seem to be the most common ones recommended: Addweb, Web Position Gold, Web CEO

FAQ) How often should I submit my website to the search engines?Once. Resubmitting your url does not get you indexed faster or improve your rankings. Also, resubmitting your site will never cause your site to be banned. If so, then all you would need to do is submit your competitors' sites repeatedly until they were banned.

FAQ) How often should I submit my website to the search engines?This is a very common myth that is 100% untrue. The file extension does not affect your rankings in any way. After all, no matter what server side programming language you use, and what extension you choose to use with it, they all just spit out HTML in the end. That's all a web browser will see and that all a search engine will see.

FAQ) Sites with .com rank higher then with <tld>This is another common myth that is untrue. The only time a domain extension can affect your ranking is if the search is based by country. The country-specific TLDs (e.g. will have priority over non-country specific TLDs (e.g. .com or .net).

One observation many make is that .coms tend to rank higher then other domain extensions. They assume it is because .coms are given preferential treatment. This is a poor assumption. .coms seem to rank higher then other extensions because they are by for more popular then any other domain extension (there are more .coms than .net, .org, .biz, .edu, .gov, and .info combined) so they naturally have a greater chance of ranking higher vs other domain extensions through sheer quantity alone. .coms also tend to be older sites so they have had a chance to establish themselves whereas newer domain extensions have not. They have also used this time to acquire more backlinks which is an important factor in search engine algorithms.

It is also commonly believed that .gov and .edu sites are given preferential treatment from search engines. This is also untrue. Web pages on .edu and .gov domains tend to rank well because they contain quality content and many webmasters will link to their content as a result. Both of these are key elements in SEO. But the fact that they are .edu or .gov domains does not benefit them directly in the SERPs.

Friday, May 29, 2009

The Importance of Search Engine Optimization

Before you begin planning your search engine strategy it's worth considering exactly how important the results are to you. This is because you need to decide how much energy and resources to put into SEO, so you need to know what sort of results to expect for your efforts. If the benefits are likely to be minimal then you might be better off spending your energy on other areas of the website. On the other hand, if your entire business plan relies on good search engine results, you should be prepared to spend a lot of time and money getting them.

It's easy to assume that by having good search rankings; lots of people will find for your website and become customers. You need to test this thinking and make sure you're not just being optimistic. Who exactly is the type of person you expect to attract? Imagine them as a single real person, sitting at a computer. Why will this person use the internet to find your product?
What will they expect to find? If they do find your website, will they buy from you or will they just use you for information and buy somewhere else?

Getting a basic listing isn't hard and you should be able to get at least a small presence in the main search engines. The question is how many actual visitors will result from your listing.

If you have something reasonably unique to offer, or if you are targeting a particular geographical region, your chances of getting visitors are fairly high. Most businesses could expect to attract at least a few visitors each day through search engines.
To get more than a few visitors per day (up to around a hundred) will take more effort but is still quite achievable.
If you are aiming to attract hundreds or thousands of visitors per day, you will need to have something a bit more special — either some very unique content or a very good optimization strategy.
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